Tuesday, July 10, 2007

When I sift through most advertisments, I see pornography, incest, pedophilia, rape, homosexuality, and many other perverse subliminal messages that warp the pure sense of self. Ads tell us what we need. How to be desirable. How to be sexy. They stress that the superficial is most important. They scream at us, "Take pride in that which takes no accomplishment or effort!" "The best way to find love, trust, and a satisfying relationship is to be promiscuous!" "If you don't have firm tits and a tight ass then your worth as a woman is zero!"

I am not sure whether the racist, sexist, or voyeristic tone of this ad is deliberate. I'm not even sure if that matters. What I do know is that the truth always comes to light. The evil and crude things that are in the heart cannot be hidden because they will spill up and over into our communication styles. A liar always slips up. You just have to watch and listen carefully.

Lets say for the sake of conversation that the intent of this ad was to show that, 'Hey, we (Tommy) LOVE black people!'. Perhaps it was a marketing attempt to fix Tommy's image, what with all the bad press about him being a racist. To show that at Tommy they feel that black Americans are just as American as Anglos. But the lack of compassion and understanding is apparent in the advertising. So regardless of what is said and regardless of what I think, the proof shows that 'Tommy's' heart is not in the right place. And to me that is what is truly important.... The heart of man.

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