Wednesday, July 4, 2007

The Diner.

After looking at a couple other students' posts; I noted that there was also some concern about the black woman being in the diner. Here are my thoughts on that: that was like 40, 50 years ago! Come on. Clearly this setting was chose intentionally, not to offend potential buyers (weird concept, huh? Not offending the consumer...), but to show that this woman is well past the point of even thinking about what it was like when African-Americans couldn't go in such diners. She's confident, happy, and she isn't dwelling on the past.

As soon as someone sees someone so beautiful, not only physically, but in their state of mind as well, who can be who they are, and feel good enough about that to put themself on display, it has to be something negative.

"It's so degrading."
...or, "it's offensive to other women."

This woman is real. She is likely wearing those shorts to spite those people who look down on her only because they are jealous that they don't have her same level of confidence, or her same zest for life. The advertisers are trying to show her independence. Her confidence. Her comfort in being herself. And that, my friends, is beauty.

Though this perfume is obviously not going to do these things for anyone, that is what they are trying to express.
Much Love. <3

2 comments:

Emily said...

Sorry for my bluntness...
I agree with you on what the advertisers are trying to show through this woman in the ad. You're right in that she is a real woman with great qualities, but the advertisers specifically picked this woman just because of the way she looked. The way advertisers have reach out to women is intentional; they have not only sold their products, but they have developed the image of what all women should look like. I don't have anything against the girl in the ad, its the advertisers that I have a problem with.
I disagree with you on the perfume's meaning; they're trying to sell it, of course they want you to think that you're going to be improved (more like the girl in the ad) if they buy it.

Ann said...

Hmm... emily has made an interesting point. At first I was thinking that you were on to something about the whole idea of beauty and being over the past... but then again... Isn't that what the add the is partially striving for? So that people don't view the real connotation? So then in viewing the add as you did... do you think you fell for their trick? Is there a trick at all with the add?